Full-Funnel Digital Marketing Strategy

Description

A data-driven, channel-agnostic marketing plan covering awareness to conversion. Includes market and competitor research, audience personas, messaging, channel mix (WeChat, Douyin, Xiaohongshu, Weibo, SEO, SEM, programmatic, email), media planning, creative guidelines, tracking architecture (GA4, pixels), experimentation roadmap, and KPIs. Deliverables: 90-day action plan, media budget, creatives outline, measurement framework, and weekly optimization.